Energy Business Reports editors interview Alan Brew, Principal and Energy Practice Group Leader at RiechesBaird.

in this audio interview Alan discusses in depth how renewable energy companies can position themselves in today's marketplace.


This product includes the audio interview to listen to online immediately, as well as the transcript in PDF format so you can follow along.

He answers the following questions among others:

- Why would a branding firm create an Energy sector?

- What exactly does branding entail?

- Why should companies care about their brand?

- What type of energy companies do you work with?

- How do you measure the results of branding initiatives?

- Site some scenarios that would warrant a company to brand or rebrand itself?

- Explain the inevitable shake out of alternative energy companies.

- How would you compare the dot com boom to what's going on in alternative energy today?

- How does a company use branding to differentiate itself in an increasingly crowded marketplace?

- What are some of the pitfalls alternative energy companies are doing today?

- How has the recession changed opportunities for alternative energy companies to position themselves as industry leaders?

- With so many alternative energy companies vying for investment dollars and pushing for a leading position in the marketplace, how does building a solid brand support the process?

- Why are investors so interested in pure play companies? What does that mean?

- How has public concern with the environment affected the perception of the energy industry? Will renewable energy be the answer?

- How do you think President Obama will affect the energy industry?

- How has the economy affected interest in energy stock?

- How do the needs of near- and long-term alternative energies differ?

- How does branding differ for small vs. large companies?

- What approach to branding do you recommend for new vs. spin-off companies?

Listen to this audio interview now, and download the entire transcript immediately.


Publication Date: May 2009
Publisher: Energy Business Reports